Early on in my education I heard about the rule of seven – a simple heuristic claiming that before any marketing or educational message can be remembered, it must be seen or heard approximately seven times. Simple and highly memorable, it’s a principle that has remained with me throughout my

La Prière du Père Maurice Zundel « Seigneur, dans le silence de ce jour naissant » : « Seigneur, dans le silence de ce jour naissant, je viens Te demander la paix, la sagesse, la force. Je veux regarder aujourd’hui le monde avec des yeux tout remplis d’amour, être patient, compréhensif, doux et sage.

You’re loved… When Emmanuel was born, more than nine years ago, I began rather instinctively, but clumsily, saying, “you’re loved”, before he’d fall asleep. I’ve continued that tradition with my other children, saying those same words to them during our bedtime routine. It still feels a little strange. I mean

In many ways, the PR person is the scribe of the modern-day organization (only we’re more likely to debate matters with our funders/patrons/clients in a healthy manner – and not risk our lives doing so!). Public Relations has the mandate of ‘chronicling’ the major developments in the life of an

…for the astute, bold, trained and empowered organization Unexpectedly, you’re jolted off your normal morning routine by the realization that your organization is “in the news” for the wrong reasons or in the wrong context. Your reputation is now under fire or at least scrutiny in the public realm. But