Blog

20
Jun

Rearing Rebels (Episode 7): Gamification

Though we don’t talk about it much, we all know there is a science and psychology behind slot machines, games of gambling, lotteries and the like. That’s been known for years. Similarly, there’s a science, and now big business, around how to program applications (smart phone or other media apps)
in Blog, UncategorizedJune 20, 2021by

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28
Apr

Rearing Rebels (Episode 6): Product Placement

By now, everyone knows — or at the very least has heard — of product placement. We see it almost everywhere – in movies, on TV, in sports and most certainly through social media influencers. Let’s face it – in many “consumption-driven” parts of our planet, there’s a heck of
in BlogApril 28, 2021by

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6
Dec

Rearing Rebels – Episode #2 – Shock Advertising

Episode #2 – Shock Advertising The concept of shock advertising is as simple as it gets: impress on people some kind of novel visual, story or concept that etches a memory that is hard to forget. It’s meant to deliberately startle or offend viewers by violating social norms and personal
in BlogDecember 6, 2020by

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28
Oct

Rearing Rebels: Episode #1 – The rule of 7

Early on in my education I heard about the rule of seven – a simple heuristic claiming that before any marketing or educational message can be remembered, it must be seen or heard approximately seven times. Simple and highly memorable, it’s a principle that has remained with me throughout my
in Blog, HPFOctober 28, 2020by

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28
Oct

A very special morning prayer (Maurice Zundel)

La Prière du Père Maurice Zundel « Seigneur, dans le silence de ce jour naissant » : « Seigneur, dans le silence de ce jour naissant, je viens Te demander la paix, la sagesse, la force. Je veux regarder aujourd’hui le monde avec des yeux tout remplis d’amour, être patient, compréhensif, doux et sage.
in Blog, HPF, UncategorizedOctober 28, 2020by

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