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By now, everyone knows — or at the very least has heard — of product placement. We see it almost everywhere – in movies, on TV, in sports and most certainly through social media influencers. Let’s face it – in many “consumption-driven” parts of our planet, there’s a heck of


Episode #2 – Shock Advertising The concept of shock advertising is as simple as it gets: impress on people some kind of novel visual, story or concept that etches a memory that is hard to forget. It’s meant to deliberately startle or offend viewers by violating social norms and personal


Early on in my education I heard about the rule of seven – a simple heuristic claiming that before any marketing or educational message can be remembered, it must be seen or heard approximately seven times. Simple and highly memorable, it’s a principle that has remained with me throughout my


La Prière du Père Maurice Zundel « Seigneur, dans le silence de ce jour naissant » : « Seigneur, dans le silence de ce jour naissant, je viens Te demander la paix, la sagesse, la force. Je veux regarder aujourd’hui le monde avec des yeux tout remplis d’amour, être patient, compréhensif, doux et sage.