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A media room – a.k.a. a News Bureau, information or press center – is a very effective way to build relationships with members of the media and engage third-party groups.
If online only, it can feature:
If onsite (at an event), it can feature:
A media room says a lot. It says you’re committed to media, you value them and that you intend to be open, communicative and a strong voice for your industry, faith community or organization.
If you stick to this, expect impressive benefits including coverage opportunities, greater balance in stories, and new opportunities in the realm of social media and stakeholder endorsement/relations.
In all cases, be prepared to do a lot of listening, offer quality resources and spokespersons who are available and prepared.
Go ahead — build it!
Knights of Columbus-sponsored Mercy Centre at World Youth Day Krakow (2016).
A Media Help Desk at Honda Indy Toronto with welcoming staff and volunteers.